What is HeroGo?

What is HeroGo?

HeroGo is the first grocery delivery company that eliminates food waste in the UAE. Eating healthily can be pricey, but despite this, around 1 million tonnes of food is still wasted each year in the UAE alone. 

A lot of this waste comes from supermarkets turning down items that are considered to be excess produce, and rejecting groceries that are ‘too big’, ‘too small’ or ‘oddly shaped’. 

We rescue this food then make it easily accessible - and that's where you come in. 

By buying one of these grocery boxes, you’ll not only save time and money on your shopping, but you’ll be making the world a less wasteful place. 

Coming soon: our improved shopping experience. 

To improve your shopping experience, we will soon be launching an upgraded website and a mobile app. Not only do we strive to deliver high-quality groceries, but we're also dedicated to making your shopping experience meaningful, affordable and hassle-free. Be the first to know when we launch these upgrades. 

Why should I use HeroGo?

We go far beyond saving you money on your shopping. We're on a mission to fix the grocery ecosystem.  

The call to prevent food waste and food loss cannot be understated. We live in a world where a third of what is produced does not get to the consumer, mainly because of biased and irrelevant standards - this piece of fruit is 'too big', that one is 'too small' and that one is a 'funny shape'. 

Not only do these superficial standards lead to food waste, but it's wasting water and needlessly emitting CO2 as well - a burden that food producers, farmers and wholesalers are left to bear. 

Our pledge to fight food waste brings about new values that would have otherwise been lost. We're making high-quality produce more affordable and easily available. 

After selecting a box, we'll update you weekly on what you can expect to find in your delivery. We can even add or exclude specific items, giving you more flexibility while helping you save money.  

For every box delivered, we'll also provide meals for two people facing hunger, to help fight inequality.

How is this food ‘different’ from what’s in grocery stores?

Because we partner with producers, farmers and wholesalers, we have access to food that's delicious, fresh and perfectly good to eat. It may be excess produce, or it may be a little ugly, but this allows us to make it cheaper for you. 

The look and size of our produce does not define it, though. Because it won't have been stored for as long, ours is fresher and tastier than the food you'd typically find in a grocery store.

Soon, we'll be introducing even more pantry staples that are sourced sustainably. 

How is HeroGo different from other ugly produce delivery services?

We are much more than an ugly produce delivery service - we're committed to reducing CO2 emissions and making society sustainable.  

HeroGo gives you access to high-quality produce you'll find in grocery stores, just up to 30% cheaper. This is all thanks to our direct partnerships with food producers, farmers and wholesalers.  

Each week a dedicated associate helps to pack your grocery items. They'll even create a special recipe to inspire your weekly cooking. The food items include organic produce that other delivery services may not offer. 

As a company, part of our focus is making food more affordable and accessible. That is why we are committed to providing cheaper and discounted produce to all the locations we currently serve.

How it works

How does HeroGo work?

Choose a box of fruit and/or veg that'll suit your needs and dietary requirements, then simply order it in one click from the comfort of your home. 

Our associates will pack your produce and will deliver your box of quality, sustainable groceries every week with minimal or no emissions where possible. 

You'll eat better, cut your grocery bill by up to 30%, help rescue perfectly good food, reduce water waste and cut down CO2 emissions as well. You'll be making the world a cleaner, more sustainable place.  

Existing users can even log in to view upcoming orders and request items to be added or excluded from their deliveries. 

Soon, you'll be able to set a weekly or bi-weekly order limit, and choose from a wider variety of items to add to your cart. Be the first to know and receive 20% of your order.

Where does HeroGo deliver?

At the moment, we currently deliver to all areas in Dubai and Abu Dhabi, UAE. 

If you do not see your area listed, don't worry - we're expanding quickly. Why not join our mailing list in the footer below and be the first to know when we arrive in your city?

What size is my box? How will I know what’s in it?

In each weekly shopping window, you'll be able to view the items in your box that week. If you don't like something, you can always choose to exclude it.


In terms of size…

Fruit & veggie box:

Small = 4 - 5kg

Medium = 8 - 9kg 

Large = 10 - 11kg 

Veggie box:

Small = 3 - 4kg 

Medium = 5 - 6kg 

Large = 8 - 9kg

Fruit box:

Small = 3 - 4kg 

Medium = 5 - 6kg 

Large = 8 - 9kg

Can I include my allergy information? Can I omit certain items from my box?

Yes, you can tell us this information in your account settings or when you sign up, and we will remove these items from your box. You can edit these details at any time.

How do I place my order? How long do I need to wait for delivery?

To place an order, please follow these steps:

  • When you sign up, select which box you'd like. 
  • You are charged at the start of your billing date, which is the date that your order will be shipped to you (check here to see if your account info is up to date). As soon as you are charged, we'll send you a confirmation message. 
  • Our associates will work to ensure that your order arrives on your selected delivery date. If we are experiencing a delay for any reason, we will contact you by phone or text message.  

Coming soon: our improved shopping experience. 

We will soon be launching an upgraded website to improve your shopping experience. Not only do we strive to deliver high-quality groceries, but we're also dedicated to making your shopping experience meaningful, affordable and hassle-free.

Packaging, shipping and payment

Is HeroGo’s packaging eco-friendly?

Yes, our packaging is eco-friendly. This allows us to help make society more sustainable while keeping your food perfectly fresh and safe during delivery.

Will the produce in my box go off in the hot weather?

Not at all. Your produce is delivered in a temperature-controlled van that will take the shortest route to you. If you believe that your food has suffered because of the temperature while in transit, please contact our Contact Support service here.

When is the delivery? How long does it take to arrive?

The delivery is scheduled on your preferred date and time, and we'll bring it right to your doorstep. The day and time can be changed in your account if needed. Once your box is out for delivery, we'll send you a message so that you can track your order. 

Who delivers my package, and how can I contact the driver?

We'll send you a message when your box is shipped, and one of our well-trained associates will deliver it to your home. Generally, the driver will prefer to ring the doorbell and hand the box to you. But if the kids are sleeping upstairs, for example, just leave a note on the door, and the driver won't disturb you. 

I will not be home to accept my package. Can I request a reschedule?

Of course, you are free to request a rescheduled delivery. Kindly advise us in advance by updating the preferences in your account. 

Which day in the week is my order scheduled to be delivered?

You can choose your preferred day of delivery. 

How much does HeroGo charge for delivery?

Delivery is currently free, subject to the terms of our business.  

What type of payment does HeroGo accept?

We accept local and international issued credit and debit cards (Visa and Mastercard). Our payment gateway provider is https://www.stripe.com, so we do not store or have access to your card details. When the payment goes through, if your bank charges it locally in AED, the name that appears on your bank statement will be HEROGO.COM. If your bank categorises it as an international purchase, the name that appears on your bank statement will be CRATEJOY.COM. 

When am I charged for my order?

Once you complete the payment process, you will receive a confirmation that you have been charged. If you are on a recurring plan, you will be charged each week before your delivery is due to be shipped out. 

Manage your account

Can I skip a delivery or pause orders if I need to?

Yes, there is an option to do so. If you ever need to skip a delivery, you can easily take a week off - just log in here and change the preferences in your account. Or, why not donate the food to people facing hunger instead? 

How can I change the frequency of my deliveries?

You're welcome to skip an order for any reason, for example, if you're going on holiday. Log in to your account, and you can update and change the frequency of your order.  

Can I cancel when I want to?

Yes, you can easily cancel with no strings attached - just visit the preference area in your account. We will not charge you any fees or penalties. When you cancel your subscription, you will no longer be charged. Please note, this will not cancel any order that's already been processed at our end.  

Of course, we're on a mission together to fight food waste, so we'd hate to see you go. But, if you do have to leave, our customer service team would just like a quick chat first. We'd also like to thank you for all the food you've helped us reclaim. 

Other useful information

Do you sell gift cards?

Yes, we sell gift cards. You can purchase them directly from your account, and anyone can use them - they make a great present! 

Do you have a referral program?

Yes. At HeroGo we believe everyone can be a hero by spreading the word on fighting food waste, so we've created a great referral programme. 

Simply log in and share the code with friends or family to get a reward put in your account - they'll get a 20% discount on their first order too.  

Earning as a brand ambassador?

Are you an influencer or hoping to join our heroic community? We run special referrals and promotions, so please contact us directly here or simply watch out for more information in our newsletters and other social media channels. Learn more here

If food waste is such a big issue, why doesn't all the produce go to charities?

Food waste is a huge economic, societal and environmental issue, and we cannot leave it to farmers and wholesalers to fix on their own. Unfortunately, most of them do not have the infrastructure to process, store and send excess food produce to charitable organisations on an ongoing basis. Many charities do not have the infrastructure to accept food produce either, so a lot of it would end up going to waste. 

At HeroGo, we believe that every pound of food should be eaten. So, we're offering a more sustainable approach by rescuing this high-quality produce and making it available to people at an affordable price.  

We're also firm believers in philanthropy and have initiatives in place to donate food to those who are hungry. If a customer needs to skip one of their deliveries, we can also help them donate the food to people in need, if they'd like.

Do you still have a question?

Please write to us: hello@herogo.com