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We make fresh food affordable and accessible.
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Customise every delivery with over 100 grocery staples.
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Discover new sustainable brands and shop directly from organic producers, farmers and manufacturers. Start with a basket of your favourite foods, customise it as you like, and we’ll deliver the grocery box right to your door.
AED 46.76
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Eating healthily can be expensive, but even so, a huge amount of food is wasted every year. A lot of fruit and veg won't even reach the supermarket shelves, often because of superficial standards.
Maybe they’re too big, too small, or look a little wonky, but they taste just as good.
Not everything’s perfect - sometimes food grows with a quirky colour, and that’s OK.
If there’s a change in demand or a surprisingly good harvest, growers can end up with too much.
But perfectly good to eat, so it still deserves a home in someone’s kitchen.
Creating products creates by-products. We take these bits and pieces and make the most of them.
Like if there’s old branding, or the packet’s been damaged without affecting the quality of the food.
We believe that healthy eating shouldn’t cost the earth, so we save these high-quality groceries, make them affordable, and put them on your dinner plate. Not only will HeroGo's produce reduce your grocery bill, but it saves food and protects the planet too. Plus, for every box we deliver, we’ll donate two meals to people in need.
This recipe is tasty, filling, and it couldn’t be quicker to make. Perfect for batch cooking lunches, or making dinner on days when you don’t have much time to cook, all you have to do is boil pasta and fry some veggies.
Fancy trying something different this Christmas? Our amazing food waste hero @lelou.lou has this incredible recipe for you. As easy to make as regular roasted brussels sprouts, it’s the addition of balsamic vinegar, honey and cranberries that really gives this dish a restaurant-quality flavour.
We’re all about fighting food waste, and we’ve found the ultimate way to use the bits of veg you’d usually throw away - pesto! Perfect for using the leafy greens on anything from cauliflower to carrots, and beetroot to turnips, it’s a great way to transform waste into something absolutely delicious.
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