Our mission
At HeroGo, we’re committed to fixing the broken food system in the MENA region.
Each year one third of the food grown globally is wasted, often because it doesn’t meet the ‘perfect’ grocery store standards.
Shockingly, food waste in the MENA region is 50% higher than areas like the US and Europe, which is alarming since resources like water are scarce.
Protecting these resources - food, water, land and energy - is vital, so it’s our mission to lead the fight against food waste in the MENA region.
We aim to make healthy, sustainable groceries more affordable while addressing the broken food system and closing the gap on inequality.
Why we started
We've seen firsthand the paradox of abundant food waste happening alongside widespread hunger, and we knew we had to create a solution.
HeroGo aims to bridge this gap, ensuring that perfectly good food doesn’t go to waste and, instead, nourishes those who need it.
Addressing the broken food system
In the MENA region, over 80% of food is imported which causes significant resource expenditure. Despite these efforts, it remains one of the highest food-wasting regions in the world.
Rising food costs make things worse, preventing some households from being able to buy fresh, nutritious groceries.
HeroGo tackles the inefficient system head-on by rescuing food that would otherwise be wasted because it’s excess supply or it’s been rejected by the supermarkets because it’s ‘too big’, ‘too small’, or looks a little funny.
By doing this, we make sure that high-quality food reaches you at a lower cost, reducing waste and promoting sustainability.
How we fight food waste
We partner with growers, importers and suppliers to rescue food that would be thrown away because it looks a little odd, is close to its sell-by date, or is surplus stock.
We celebrate food’s natural variety by finding beauty in the imperfections - as long as it’s perfectly good to eat, we believe it deserves a spot on someone's dinner plate.
That’s why we use our innovative technology and partnerships to bring these fresh, high-quality groceries right to your doorstep.
The impact of our mission
Our motto is ‘save money, save food, save the planet’ - this reflects our commitment to making a difference.
Not only can each HeroGo box cut your grocery bill, but by saving food, we’re also saving the resources - like water and energy - used to grow it.
Plus, because food waste causes 8% of greenhouse gases, our efforts help to lower these emissions too.
Our social impact
Almost 10% of the world’s population faces food insecurity, which means they don’t have access to enough safe and nutritious food.
However, the amount of food that’s wasted globally each year is more than enough to feed everyone.
In an effort to combat hunger, we’ll also donate 2 meals to those in need for every grocery box that we deliver.
Join the movement
Our mission extends far beyond food waste - it’s about protecting our community and the planet.
Join HeroGo today and you’ll become part of a movement that’s creating a brighter future for everyone.
