About Us


HeroGo is the first grocery delivery company that eliminates food waste in the UAE. 

Eating healthily can be pricey, but despite this, around 1 million tonnes of food is still wasted each year in the UAE alone. 

A lot of this waste comes from supermarkets turning down items that are considered to be excess produce, and rejecting groceries that are ‘too big’, ‘too small’ or ‘oddly shaped’.

Other reasons might be:  

  • Food is too close to its sell by date  
  • The packaging is out of date 
  • Other cosmetic reasons, like unusual colouring  
  • Imported produce at risk due to change in demand.  

We believe this must stop, so we’re on a mission to rescue this perfectly good food. 

That's where you come in. 

By shopping with HeroGo, you’ll not only get these fresh, affordable groceries delivered straight to your door, but you'll be protecting the planet, fighting inequality and making the world a less wasteful place.